Motion is the only civilian auto repair bay rental facility on Oahu — zero competition in a category that generates $55–$95/hr per bay. Multi-vertical model (trading floor, gym) shares one warehouse overhead base, targeting $38K/mo revenue at steady state.
Competitor audit of the Kalihi/Kapalama/Salt Lake corridor found zero civilian competition for pro-bay rental on Oahu — Schofield Barracks (30 bays) is permanently military-only; every other shop runs its own crews with 1–3 week wait times. Trading floor and gym each have a pricing gap (no mid-market tier in Kalihi). All three verticals share one warehouse overhead base.
Rent professional-grade bays to independent mechanics, car audio installers, and DIY enthusiasts. The only civilian option on Oahu.
Dedicated day-trading desks with multi-monitor setups, pre-market access from 3:30 AM HST, and internet redundancy. No comparable space exists in Hawaii.
Mid-market boutique ($60–$100/mo) in Kalihi — a pricing tier that doesn't exist. No dedicated powerlifting facility within 10 minutes. Shift-worker hours serve a population chains ignore.
The only comparable facility — Schofield Barracks Auto Skills Center — has 30 professional-grade bays, lifts, and diagnostic equipment. It's permanently military-only. Every other shop in the Kalihi/Kapalama/Salt Lake corridor operates its own crews and books 1–3 weeks out. A mechanic billing $150/hr in a $75/hr bay doubles their margin. A Pro Monthly at $550/mo is a no-brainer for any active mobile tech.
Synthesized from Reddit (r/hawaii, r/honolulu), Yelp reviews, and direct observation of the Kalihi/Kapalama/Salt Lake auto corridor. Live data collection pending (Browser agent task queued separately).
Hawaii carries a 25–40% cost premium over mainland. Motion's pricing is calibrated to that premium. A mechanic paying $75/hr in a bay they're billing $150/hr labor rate into is a self-funding customer.
Hourly rates calibrated to mainland DIY bay rental ($40–$75/hr) plus the Hawaii premium. Pro Unlimited ($550/mo) benchmarked to mobile mechanic income potential at $150/hr billing rate.
Phase 1 opens auto repair bays. Gym and trading floor are built in sequence as revenue triggers hit. 6 bays × 60% utilization in steady state. Hawaii pricing premium built in.
| Month | Monthly Revenue | Monthly OpEx | Net Cash Position | Cumulative |
|---|---|---|---|---|
| M0 (Raise) | — | — | $130K | $130K |
| M3 | $7,500 | $13,000 | −$5,500 | $124,500 |
| M6 | $16,000 | $13,500 | +$2,500 | $127,000 |
| M8 — Break Even | $22,000 | $14,000 | +$8,000 | $135,000 |
| M12 | $32,000 | $15,000 | +$17,000 | $165,000 |
| M18 (Full) | $38,200 | $16,000 | +$22,200 | $235,200 |
OpEx assumptions: warehouse rent ~$6,500/mo + utilities ~$1,500 + 1 FTE ops ~$4,000 + marketing ~$1,000 + misc ~$500. Revenue assumes 4 bays at 60% utilization in Year 1, ramping to 6 at full build-out. No draw on remaining capital after M8.
Phase 1 funds the minimum viable build-out of 3 auto repair bays — equipment, lease, and 3-month ops buffer. Zero non-essential spend. The capital is for opening, not polishing.
For civilian DIY/pro bay rental on Oahu, there is no competition. Schofield Barracks Auto Skills Center (30 professional bays) is permanently military-only. Every other shop in Honolulu runs its own crews. Motion is the first mover in a category that doesn't exist yet.
| Feature | Kalihi Auto Shops | Schofield Barracks | Other Coworking / Gyms | Motion |
|---|---|---|---|---|
| Rent bays to civilians | ✗ No | ✗ Military only | ✗ Not their category | ✓ Yes |
| Professional-grade lifts | ✓ Own use | ✓ Yes | ✗ No | ✓ Yes |
| Monthly Pro plan | ✗ No | ✗ No | ✗ No | ✓ $550/mo |
| Dedicated trading desks | ✗ No | ✗ No | ✗ General coworking | ✓ Phase 2 |
| Mid-market gym (Kalihi) | ✗ No | ✗ No | ✗ Chain ($50) or $120+ | ✓ $60–100/mo |
| Multi-vertical member base | ✗ No | ✗ No | ✗ No | ✓ Cross-sell |
Mobile mechanics are the highest-value early customers — they pay Pro Monthly, bring their own tools, and need no onboarding. One "founding Pro" deal at $450/mo builds the base. Car clubs are the next channel. Waitlist page goes live during capital raise.
We're raising $130K to open the only civilian auto repair bay rental facility on Oahu. First mover, proven demand signal, clear path to $38K/mo across three verticals. This isn't a concept — it's a market gap we've documented.
Reach out at hello@motionhi.com · Schedule a call →
Print-ready MBE inquiry prepared for Hawaii Community Lending CDFI.